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Hiester’s Soft Serve: Chet Hiester

Aug 12th, 2014 | By | Category: Features, Lead Article

Several months ago, the Subway restaurant moved from their downtown Market Street location to the Curves building on the north side of town.  Their original location was left vacant for several months.  However, a new business, Hiester’s Soft Serve, has recently moved into that location.

The proprietor of this new business is Chet Hiester.  Chet is relatively new to Elizabethtown, but not to the region.  Before moving to Elizabethtown, he and his wife were “house parents” at the Milton Hershey School.  He had worked in the ministry for the first half of his married life.  He subsequently managed a small café in Bear Creek near Wilkes-Barre.  The Elizabethtown Journal caught up with Chet to ask him a few questions about his soft serve business.


EJ: When did Hiester’s Soft Serve open for business?

CH: The shop opened for business on July 7th of this year.


EJ: Is soft serve your only product?

CH: Yes, but it includes sundaes, root beer floats, milk shakes, and our version of a blend which we call the “Nor Hiester.”


EJ: Are there any products that you consider exceptional or consider defining products for your business?

CH: The Nor Hiester which is ice cream blended with a choice of flavored toppings.


EJ: How did you get the idea for starting a soft serve ice cream parlor?

CH: For twenty-five years I have been watching a small ice cream stand in Wilkes-Barre do a great business and serve a great product.  I wanted to do that all year round at an inside location.


EJ: How has business been so far?

CH: We are starting to get more and more known.  The evenings are much better than the days.


EJ: Starting a new business is sometimes challenging, especially a food-related business.              Was it difficult achieving compliance with Commonwealth requirements?  Are there any stories relating to your start-up that our readers might find interesting?

CH: I found it easy to work with both the local government and the state government.  Both went unexpectedly smooth.


EJ: Did you get assistance in your start-up from anyone or any local businesses?

CH: Yes! The Pita Pit has been great. We swapped five percent discounts for showing receipts.  Wagner-Hershey Plumbing has been very helpful.  Our neighbors at Perfect Nails have been great also,


EJ: Why did you choose Elizabethtown and particularly the downtown as a location for your business?

CH: To have the downtown as the place for our business seemed to be the only thing that made sense.  It would be great to see the Etown downtown become a destination place for many people.


EJ: What do you see in the near future for your business and for downtown Elizabethtown?

CH: There seems to be an optimistic outlook among the business owners that I have met so far. I am excited to be a part of a great little town.


EJ: What are the business hours for Hiester’s Soft Serve?  Are you planning any specials or events in the near future?

CH: Right now the hours are 12 p.m. to 9 p.m.  By next spring we hope to have a special place for birthday parties—we will do birthday cakes and have games all for a set fee.


EJ: Thank you.

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