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Rooster St Provisions: A New Business Opens on High Street

Oct 19th, 2012 | By | Category: Front Page, News

A new business, Rooster St Provisions, has just opened in Elizabethtown. It is based on an interesting concept. One that is most likely unfamiliar to most.

It began with an idea conceived by a young couple, Tony and Kristina Page. Tony has been in the restaurant industry for 13 years; working in Philadelphia, Harrisburg, Bethlehem, New York, and South Carolina. Kristina has a bachelor’s degree in graphic design from Kutztown University. She has also worked in the food industry in the recent past. Together they have anideal balance of knowledge about food, management, and design.

Tony is originally from York, Pennsylvania and Kristina is from Washington Boro. Since Elizabethtown is close to both of their families, their search for a business location included Elizabethtown. Family wasn’t the only reason these two decided to set up shop in Elizabethtown, though. Tony says, “We had been looking for a space to open our business for some time and when we walked in to this one, we knew this was it.”

They have had some challenges, as all start-up businesses do, but have managed to work through them. Tony explains, “It is an older building that has been many things, and as you peel away the layers, you find more challenges. As far as openings are concerned though, it was fairly smooth.”  Now that the changes and renovations are complete, the quaint shop makes a customer feel right at home and the décor is well thought-out.

In facing some of the challenges of starting a business, Tony and Kristina had some support from the local community. Tony said that Ramon Escudero from the Chamber of Commerce has been incredibly supportive and helpful, Brad Alexander from Pita Pit and Dolores Reidenbach from Jewel David Ministries have also been a big help. Another person mentioned for his support was Rodney Horton, the borough’s Planning and Zoning Director. Many others stopped by to help set up the store and welcome the Pages to Elizabethtown.

The concept on which the store is based is charcuterie (shahr-KOO-tuhr-ee). Charcuterie is a French term literally meaning a pork-butcher’s shop. The preparation of the meat can be cooking, grinding, curing, smoking, or aging the meat. This gives the meat an incredible depth of flavor. Tony makes handcrafted meats like bacon, andouille, chorizo, coppa, boudin, and many more.The Pages spend a lot of time sourcing locally raised, happy pigs, which they utilize from head to tail.  It is very important to them that they use the whole animal and the animals are treated very kindly.  Rooster Street is not a restaurant; it is a provisions store.While a customer is able to sample items in the store, one will need to take purchased items home to eat. Kristina says, “We believe that if people come to the shop and taste our product, they will be delightfully surprised at how familiar, but different, the taste of our product is.”

Along with the meat, Rooster Street produces their own line of canned goods like onion agrodolce, radishes, spicy carrots, homemade mustard and preserves.  They also offer other great finds such as: olive oils, vinegars, crackers, display boards, aprons, bags, spice rubs and brines, local honey, and some vintage goods.

Rooster Street had their soft opening on October 12, 2012 for Elizabethtown’s Second Friday event.  At that event a public sampling of their goods was offered.  Its grand opening will take place on November 17, 2012 from 10.a.m. to 7 p.m.,the public will be able to sample their products and take advantage of special promotions at the grand opening. The store is now open for business and hours are Wednesday and Thursday 11a.m to 6 p.m., Friday and Saturday 10 a.m. to 7 p.m.  More information about Rooster St. Provisions can be found at theirFacebook page, on Twitter, and on their website and blog.

Photo: Kristina Page tends to the store.

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